Question

Symbic Foods, a chain of fast food restaurants, has included a drop-down menu on its main Web site. With this drop-down menu, people can view their country-specific Web site, which contains information about the dishes that Symbic Foods serves in that country. In this case, the strategy adopted by Symbic Foods is called _____.a. standardization of a Web siteb. localization of a Web sitec. centralization of a Web sited. generalization of a Web site

Answer 1

B. localization of a Web site

Step-by-step explanation:

Localization of a Website or Website localization is the process and procedures of familiarize and adapting an existing website to native or local language and culture in the target market. It is the method of adapting a website into a special linguistic and cultural environment which is much more robust than just the simple translation of text.