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Chaiken (1987) and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to our true attitudes. By this they mean that __________.

User Awc
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Answer:

Emotions often tell our feelings

Step-by-step explanation:

The heuristic- systematic model is a persuasion theory, it suggests that attitudes change in two ways: Systematically and heuristically. Systematic processing is when the people carefully think about the information before forming an opinion to decide validity of the information. While the heuristic technique is a simple way to discover, learn and solve problem employing a practical method which is not guaranteed to be perfect or optimal but is sufficient for the immediate goals.

This theory state that attitude are often formed in a much simple manner and this simple form of attitude judgement is called heuristic processing. It involves use of heuristics to decide what a persons attitude should be.

This model had a great impact on the field of consumer behaviour and health behaviour. It includes trial and error, guesstimates or common sense.

User Ernestina
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