Answer: cause.
Explanation: Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility. In the scenario above, Fred Foods Inc. provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations is an example of cause marketing.
Cause marketing simply means a situation in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.