When Robert includes elements in his clients' advertising campaigns that are rare, surprising, or move away from the obvious or commonplace, he is changing the original factor of divergence.
Step-by-step explanation:
- When Robert includes elements in his clients' advertising campaigns that are rare, surprising, or move away from the obvious or commonplace, he is changing the originality factor of divergence.
- Advertising campaigns drew attention on social and educational psychology literature that defines creativity as divergent thinking.
- The Fluency refers to the number of appropriate ideas proposed in response to a given question and originality measures that refers to the uniqueness and non-repetitive response are.