24.3k views
3 votes
Breen wanted to know if her main rival in the personalized dog clothing business was increasing its prices. She talked to her rival's distributors, her suppliers, and some of her customers to get this information. Breen was engaging in

1 Answer

4 votes

Answer:

Breen was engaging in competitive intelligence.

Step-by-step explanation:

Competitive intelligence is the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.

The information-gathering and analysis process can help a company develop its strategy or identify competitive gaps.

User Elio Fernandes
by
5.3k points