Options:
A. growth
B. maturity
C. decline
D. introduction
Answer: A. Growth
Explanation: A product lifecycle is a term used to describe the overall steps which a product undergo before eventual withdrawal from the market.
The product lifecycle is made of the following stages
(1) Product initiation stage where the product is just being made available to the market.
(2) PRODUCT GROWTH STAGE WHERE THE PRODUCT IS EXPERIENCING EXPONENTIAL GROWTH, AND BROADENED DISTRIBUTION WITH HIGH PROFITABILITY ETC
The product stabilisation stage where the growth or development of the product is stable especially because of the introduction of several other competitors.
The the product decline stage where the product's sales is dropping and no longer profitable etc.