Answer:
Hi, you haven't provided the options to the question, so I will just give the answer in my own words and you can check with the options.
Answer is FOCUS STRATEGY.
Step-by-step explanation:
Business level strategy
are actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific individual product or service markets.
In other words, business strategy aims on improving the competitive position of a firm's or business unit's product or services within the particular industry or market segment that the firm or business unit serves.
The different types of business level strategies are: cost leadership, Porter's generic strategy, differentiation strategy, focus strategy, and tactical strategy.
* Focus strategy rests on the choice of a narrow competitive scope within an industry.
* The focus strategy has two variants; cost focus and differentiation focus.
* In cost focus, organizations not only compete on price, but also select a small segment of the market to provide goods and services to. For example, a company that sells only to U.S government.
* And in differentiation strategy, a firm seeks differentiation in its target segment.
Therefore, the answer that best suits the question is FOCUS STRATEGY. A company that chooses to pursue a business-level strategy in which it targets a narrow geographic area or limited group of customers who have particular needs is following a FOCUS STRATEGY.