Incentive is any effort made in order to influence someone to do a certain thing.
can be positive or negative
(The influence could be created by using either reward or punishment)
can be monetary or non-monetary
(Monetary incentives refers to the incentives in the form of bonus money or other financial benefit while non-monetary refers to the incentives in the form of special treatment)
can change
(Incentives can be changed freely depending on the creator's situation)
affect people's choices and behavior
(People tend to more inclined to make sacrifice if there is incentive on the line in exchange of their hard work)
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