Answer:
The correct answer is internal.
Step-by-step explanation:
The Balanced Scorecard (WCC) is a management model that translates the strategy into related objectives, measured through indicators and linked to action plans that allow aligning the behavior of the members of the organization with the strategy of the company.
The most common in organizations that have dashboards is that they are based on economic-financial indicators, which has a short-term view of the organization's potential.
The CMI model designed by Kaplan and Norton (Balanced Scorecard) seeks a “balanced” scorecard, where in addition to the Financial perspective, the other three major strategic areas within the organizations are taken into account: clients, processes and resources.