Question

As a marketing manager for Kitch-It-Tools, Jim is frustrated with the way his organization markets their kitchen utensils. Currently Kitch-It-Tools utilizes a strategy aimed towards the largest possible number of people, relying heavily on television and radio advertising. Jim complains that the firm is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. Presently Kitch-It-Tools practices:_______.a. a constaint change strategy.

b. relationship marketing.
c. mass marketing.
d. market segmentation.

Answer 1

C. Mass Marketing

Explanation:Mass Marketing is a type of marketing where the target is to get the connect with a large number of customers or consumers as possible. Mass Marketing is done through mass media and other marketing channels to ensure that the greatest number of persons are reached to guarantee that the company sale a larger Volume of products or services, this type of marketing has been adopted by many multinational companies.