Question

Chase and Nathan are in charge of tracking customer evaluations for their employer. They are considering which measure to employ to track customer evaluation data. There are many measures that capture customer evaluations. Which of the following is one of the measures?

Answer 1

Purchase intentions.

Step-by-step explanation:

Purchase intention is the willingness or how strong consumer intention to purchase a product in a certain condition is. It is measured by managers to guage the success of new and existing products and services. It is used to forecast future sales.

Purchase intention is affected by consumer attitude to the product and also by the perceived risk and benefit of making the purchase.