Question

The fact that a family would spend a lot more time researching the market before buying a new car than it would in the decision to purchase an inexpensive kitchen appliance like a coffeemaker can best be explained which of the following concepts?

perceived benefits versus perceived costs of search

Answer 1

Answer: perceived benefits versus perceived costs of search

Step-by-step explanation:

The fact the family takes more time in that which is more valuable shows that it follows the concept of perceived benefits versus perceived costs of search. The car is of greater value than the kitchen appliance hence the carefulness for it's selection.