Question

The AIDA model describes how firms must motivate consumers to go from __________of a brand to taking __________toward obtaining the product.

Answer 1

The correct answer is letter "E": attention; action.

Step-by-step explanation:

The Attention, Interest, Desire, and Action (AIDA) model was proposed in 1898 by American advertiser E. St. Elmo Lewis (1872-1948) mainly focused on the telephone sales environment. The conversation followed four (4) steps:

• Attention: before selling, attract the customer's attention to the product.
• Interest: if the customer is interested in the product, keep the interest up.
• Desire: create a desire for possessing the product.
• Action: when the sale desire has been created, motivate the action of purchasing and paying for it.