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While on vacation, Martha had her camera stolen. Not wanting to waste vacation time shopping for a new camera, Martha simply purchased another camera just like her old one. For Martha, the __________ was low.

User AlKozin
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Answer: Perceived benefit vs perceived cost of search

Step-by-step explanation:

Martha considered her vacation most importantly and there was no need for an upgraded camera (which would have taken time for search) due to her stolen camera met her needs, so she went for same.

User Benjamin Piette
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