Question

Which of the following are situations when marketing research might not be needed?

a. there is insufficient time frame to conduct the research
b. when the cost outweigh the benefit
c. when there is significant constraints of money, manpower, and/or facilities
d. all of the above

Answer 1

The correct answer is letter "D": all of the above.

Step-by-step explanation:

Marketing Research is the study companies make to have a better understanding of the market and consumers they are providing their products to and how advertising influences them. In front of time shortage (discovery of a product could take long), insufficient resources (insufficient capital and labor) or irrational marginal costs (benefits lower than costs), entities should refrain from conducting the marketing research because it will add more liabilities to the organization than profits.