Answer:
Leadership
Step-by-step explanation:
Leadership strategy of an organization aligns its leadership with it's goals and objectives.
In the current context, such a strategy refers to leading the industry. The strategies mentioned being, acquisition of smaller firms, increasing marketing efforts, reducing prices, etc are all directed towards emerging as the leader of the industry.
And since, the industry being declining, acquisition of smaller firms and other similar activities shall transform the company into an industry leader.