Question

A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using which type of segmentation? Group of answer choices 1. Psychographic 2. Demographic 3. Benefit4. Usage

Answer 1

4. Usage

Step-by-step explanation:

Market Segmentation refers to segregation of markets into different sectors or sections wherein each sector comprises of buyers with similar traits or patterns.

Market Segmentation of can be done on the basis of location or area which is termed as Geographical, on the basis of age composition or population, which is termed as Demographical, on the basis of perception and psychic of buyers which is termed as Psychographic, on the basis of their buying pattern and usage, which is termed as Behavioral.

The given information corresponds to Behavioral segmentation or usage based segmentation.