Question

An engaged couple is meeting with a bakery to order their wedding cake. They want a cake that will represent their individual styles and tastes. Bakeries that cater to such unique requests are pursuing what kind of targeting strategy?

Answer 1

Answer: Micro-marketing

Explanation: Micro-marketing is a marketing approach or strategy which is aimed or targeted towards a specific or particular group. Micro-marketing strategy does not focus on providing services or goods to a very large group but rather a defined group of clients with special needs or demands. Customers or clients can be streamlined by offering services based on characteristics such as gender, class or special needs.

Micro-marketing is a strategy which thrives really well in a competitive market which enables an organization or industry stand out when among it's competitors.

In the scenario above, cakes designed based on taste and style is a Micro-marketing strategy which can be employed by bakery owners to stand out among competitors.

Answer 2

Micro-marketing

Step-by-step explanation:

Micro-marketing is marketing strategy in which the company targets a very small group of people which is focused by the company. If you are the bakery company then you can target the people who are engaged by using social media to target these customers. Though it is a very small group of people but the order is great. So you can literally influence behaviour of these small group of customers by using this micro-marketing strategy.