Question

when evaluating different alternatives for a Saturday night outing at fine restaurant, explain the difference between the universal set,the retrieval set, and the evoked set . From which set of alternatives will the consumer most likely choose the restaurant? Why​

Answer 1

The universal set, retrieval set, and evoked set are concepts used in consumer decision-making processes when evaluating alternatives. The consumer is most likely to choose the restaurant from the evoked set, as it consists of options that meet their preferences and criteria.

Step-by-step explanation:

The universal set, retrieval set, and evoked set are concepts used in consumer decision-making processes when evaluating alternatives, such as choosing a restaurant for a Saturday night outing.

The universal set refers to the entire set of options available to the consumer. In the context of choosing a restaurant, this would include all the fine restaurants in the area.

The retrieval set is a subset of the universal set that the consumer is aware of and can easily recall from memory. It consists of the options that the consumer is considering and actively retrieves from memory during the decision-making process.

The evoked set is a further subset of the retrieval set that represents the options that the consumer finds most appealing and would seriously consider choosing. These options typically meet the consumer's criteria, preferences, or previous positive experiences.

The consumer is most likely to choose the restaurant from the evoked set. This is because the evoked set consists of options that the consumer finds most appealing and suitable based on their preferences and criteria. These options have already been filtered from the larger retrieval set, indicating a higher likelihood of selection.

Answer 2

From the Universal Set of alternative the consumer is most likely choose the restaurant.

Step-by-step explanation:

Evoked set refers to all the brands or stores that comes to a customers mind when he is thinking of making a purchase decision

Universal set refers to all the possible choices of brands or store available to the customers.

Retrieval Set refers to all the brand or store that a customer can recall at a particular moment of time.