Question

Which of the following is a characteristic of perceptual fluency observed in ads? a. It is the result of ignoring the secondary information of an ad. b. It is found in ads that are subliminal and conscious in nature. c. It is found in the cues of ads that are subtle in nature. d. It is found in ads that are dependent on brief periods of exposure.

Answer 1

The correct answer to the following question will be Option C (It is found in the cues of ads that are subtle).

Step-by-step explanation:

• The results of this study suggest that perceptual or visual fluidity is morally optimistic, instead of neutral, as demonstrated in enhanced decisions of visual appeal and like, and reduced opinions of awfulness and hate.
• Advertising exposure times strengthen the simplicity through which investors acknowledge and process a mark as per the processing fluid system.

So, it's the right answer.