Question

Christie, a marketing executive who was born in 1955, advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads. This point of view may be attributed to the fact that she is a member of which generational cohort?

A. Gen Y
B. Gen X
C. Baby Boomer
D. Gen Z
E. Millennials

Answer 1

The correct answer is the option C: Baby Boomer.

Step-by-step explanation:

To begin with, the term ''baby boomer'' refers to the demographic cohort regarding the generation of people born in the period called ''baby boom'', that occured in some was after the Second World War and comprehends the years between 1946 until 1964. Moreover, the main characteristic of this period was that around 76 million babies were born in America and that an excessive consumerism began to spread.

To continue, the action that Christie advocates is very common to a person of the baby boom generation due to the fact that those people born and grew in times that there was no internet and therefore they tend to give no importance to the online ads and stuff like that.