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When a firm provides a specialized product or service for a narrow target market better than competitors, they are using a ________ strategy. a. market niche b. mass customization c. product differentiation
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When a firm provides a specialized product or service for a narrow target market better than competitors, they are using a ________ strategy.

a. market niche
b. mass customization
c. product differentiation
d. process efficiency
e. market transparency

User Ian Newson
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1 Answer

4 votes

Answer: Market Niche.

Step-by-step explanation:

Niche marketing is form of marketing whereby a segment of a larger market is targeted when producing a product. Niche marketing enables a business to effectively meet the needs of a segment of a market.

User Shennan
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