Question

The VP of Marketing gives you marketing research on three different consumer desires in the fitness technology market.

As a first step, you need to prioritize the desires of actual and potential buyers of Powerfully Fit's products. In order for an exchange to happen, Powerfully Fit must be able to satisfy these wants.
VP of Marketing: "Keep in mind that our goal is to engage customers by creating exceptional customer value that results in a profitable customer relationship. The first step in creating customer value is understanding consumer needs and wants relative to our new products. Choose the market desire Powerfully Fit should focus on satisfying."
a. Function: consumers want wearable technology with the latest and greatest functionality.
b. Style: consumers want wearable technology that helps them express their sense of style and individuality.
c. Price: consumers want wearable technology that is inexpensive.

Answer 1

A) Function: consumers want wearable technology with the latest and greatest functionality.

Step-by-step explanation:

The VP of Marketing has directed you to search for a target market that values fitness technology functionality and are willing to pay for it.

You need people that workout constantly and for long periods of time. This type of clients really need high quality and durable products, so they are willing to pay for them. These guys and girls are not going to go around running and watching their cellphones, they are trying to improve their performance, not to worsen it. They are constantly looking for ways to be better athletes and train harder, and any help they can get is very valuable for them.