Answer:
The answer is managerial sponsorship.
Step-by-step explanation:
Sponsorship management refers to the way through which an organization supervises the different activities related to sponsorship. Thus, the organization manages relevant aspects like project selection, monitoring as well as assessment.
Some corporations like Coca-Cola, Mastercard and McDonald’s usually spend a lot of money in activities concerning sponsorship, and at the same time, they pretend to pay especial attention to those events in which there is a large audience. They also choose projects that are important related to their brand mission, as well as they have relationship with their goals.