Question

Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it. Hence, Sammy's is focusing its marketing efforts on its ________ A. consumption B. value delivery C. horizontal marketing D. cost versus benefit

Answer 1

The correct answer is letter "B": value delivery.

Step-by-step explanation:

A value delivery system aims to ensure maximum customer service and experience. The system aims to improve the time and ability to respond to regular consumers' requests. Companies adopting this approach analyze the value of customer satisfaction and attempt to provide a good or service that completely matches those expectations.

Answer 2

The answer is B. value delivery

Step-by-step explanation:

Value delivery is the manner in which products are designed in order to give maximum value to the customer using it. Anything which creates value for customers should be included in the value adding process.The more happy customers a business creates, the more likely it is that those customers will purchase from the company again.