Question

Campacola is a soda company that is seeking to enter the market by introducing an unusual line of sodas that contain granules that pop in the mouth. It intends to sell these sodas at no greater cost than normal sodas. What strategy is the company using in entering the soda market? Group of answer choices

Answer 1

The correct answer is letter "D": integrated differentiation/cost leadership strategy.

Step-by-step explanation:

Integrated differentiation/cost leadership strategy is an approach companies perform when producing a good or service that is different from their competitors however it is offered at a lower cost. Firms implementing this practice tend to use flexible manufacturing systems to create those differentiated goods or services.