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Select the correct answers. What should a company do to determine which new product idea should go to commercialization? A. generate more ideas B. perform idea screening C. develop a prototype of each
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Select the correct answers. What should a company do to determine which new product idea should go to commercialization? A. generate more ideas B. perform idea screening C. develop a prototype of each product idea D. perform market testing on each product idea

User Bhordupur
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D perfrom market testing on each product idea

User Damien Debin
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