Question

The opening of a Western-style clothing retail store in a previously isolated area has resulted in the popularity of blue jeans among local youth. Many of the wearers have replicated local fabric designs in paint on the jeans. What model of cultural interaction does this scenario best represent?

a. clash of civilizations
b. Westernization
c. ethnocentrism
d. localization

Answer 1

Answer: This scenario best represents LOCALISATION.

Explanation: Localisation can be defined as the process of making suitable a product from a foreign region to a local region. It is adapting a product to meet the need of a particular culture.

For example, an Original product, the Holy Bible written originally in Hebrew and Greek, wants to be localised in the western part of Nigeria where the spoken language is Yoruba. Translation of the Bible to Yoruba can be termed localisation.