Final answer:
Studying website analytics allows a company to gain valuable insights into audience demographics, website traffic, and user behavior.
Step-by-step explanation:
Studying website analytics can provide a company with valuable insights into the performance of its website. By analyzing website analytics, a company can learn:
1. Audience Demographics:
Website analytics can provide information about the demographic profile of visitors, such as their age, gender, location, and interests. This data helps the company understand its target audience better and tailor its marketing strategies accordingly.
2. Website Traffic:
Analytics reveal the number of visitors to the website, the sources of traffic (e.g., direct, referral, or search), and the pages they visit. This information indicates the effectiveness of different marketing channels and helps in optimizing website content.
3. User Behavior:
Analyzing website analytics allows a company to understand how visitors interact with the website. It provides data on bounce rate, average time spent on the site, click-through rates, and conversion rates. This knowledge helps in identifying areas of improvement and optimizing user experience.