Question

The Men's Wearhouse stocks over 350 different styles and colors of ties. This group of ties can be referred to as the store's _________.

a) breadth of variety
b) consignment merchandise
c) depth of assortment
d) closeouts
e) power perimeter

Answer 1

c) depth of assortment

Step-by-step explanation:

The Men's Wearhouse stocks over 350 different styles and colors of ties. This group of ties can be referred to as the store's depth of assortment.

Depth of assortment is the number of varieties and styles within the product line. Today retail industry uses this strategy to increase sales and to convince a customer to buy, instead of buying from other stores.

Assortment strategy basically has two concepts:

Depth of assortment: It is the number of styles and variety of the same line of product or of a particular style.

Width of assortment: It is the number of product lines in the store or in the company.