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Qualitative research methods __________.

a. focus on media ratings
b. are the best form of audience measurement
c. often use statistics to measure effects
d. provides non-numerical knowledge about communication
e. all of the above

User TheGraeme
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Answer: d. provides non-numerical knowledge about communication

Step-by-step explanation:

Qualitative research Methods mainly provide numerical information about what we are investigating, these are important because they bring us a little closer to knowing about the Target of the target market we want to reach.

An example of the qualitative information method could be the information of preferences about a product, such as a shampoo or soap, asking women in households according to the area that they want to hang and by asking these questions through a survey we can obtain the Information we want to know.

User Lrepolho
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