Question

Correctly complete the following sentence. Concurrent engineering is

A. a sequential attempt among functional disciplines to design new products.
B. a cross-functional approach to introduce new products to market.
C. an approach to new product introduction that requires participation of one single functional discipline at a time, thereby reducing new product development costs.
D. an approach to new product development that has resulted in a large number of prototype build and testing iterations.

Answer 1

B. a cross-functional approach to introduce new products to market.

Step-by-step explanation:

Concurrent engineering -

It is a long term business strategy .

In this method the products designed and developed in different steps , is referred to as concurrent engineering .

The method is used to reduce the development time of the product and the marketing time of the product , which in turn increases an improves the productivity as well as decreases the cost .

Hence , the correct option is B.