Question

_____ are observable, statistical aspects of populations including such factors as age, gender, or income. Group of answer choices

a. Psychographics
b. Strata
c. Traits
d. Identifiers
e. Demographics

Answer 1

The correct answer is letter "E": Demographics.

Step-by-step explanation:

Demographics is the study and categorization of people based on factors such as income level, education, gender, race, age, and employment. In business, demographics are important because they help a company better target the market for its products and, thus, better utilize its marketing expenditures.