Question

In the ‘Art of War’ Sun Tzu emphasized the fluid nature of competitive situations and the need for the strategist to recognize and incorporate that reality into their strategic planning. Which of the following has created the greatest uncertainty in the business environment across industries over the last 20 years?

Answer 1

The Internet

Step-by-step explanation:

The internet created the uncertainty due to its ability to massively improve the companies' position in the market and heavily damage it at the same time.

On one hand, internet made it easier for companies to promote their products. They can reach consumers on far location with very little cost. This is extremely beneficial for the industries in general.

On the other hand, internet also make it easy for people or competitors to spread false information about the product. If its not managed properly , it will actually damage the company's reputation and will destroy its stream of revenue.