Answer:
This approach emphasizes ecological validity.
Step-by-step explanation:
In Psychology, ecological validity refers to how much the results of a research study can be applied and generalized in the outside or real world. If the ecological validity is high, it means the findings can be applied to almost all aspects of daily life.
These researchers want to explore how objects are perceived in the real world, going beyond the laboratory research. The approach emphasizes this type of validity.