Question

Describe the organization that you wish to analyze. State its commodity, business model, target market, specialization, product differentiation, pricing strategy, and market share. In addition, describe the market structure it operates in (monopoly, oligopoly, monopolistic competition, or perfect completion) and state the characteristics of this business that make it fall into this market structure. Moreover, state the organization’s main competitors and the strategies it uses to remain competitive in the market. In addition, state that one characteristic that its commodity has that makes them unique in their market.

Answer 1

The market that I would like to analyze is the carbonated drinks industry.

Step-by-step explanation:

The reasons to choose this industry is as follows:

this process of making it is pretty amazing and right now, the giant of this industry i.e. Coke Cola is the monopoly of this market as it covers 60% of the market of non-alcoholic beverages of the world.

Commodity: It commodity includes fizzy drinks or carbonated drinks.

Target Markets: The giant targets youth as elders are more health conscious and avoid to drink it.

Product differentiation: the products of Coke Cola are known for their rich taste and Coke cola uses high level of advertisement to enhance their products.

It falls under this market because it simply created this market.