Question

Andrea wanted to purchase a gaming desktop computer. After a lot of research, she decided to buy a desktop from a retail store which was giving 3 videogames free with the computer. In this scenario, the gaming computer, along with free videogames, is an example of a(n) _____.

Answer 1

The gaming computer, along with the free videogames, is an example of a bundling sales strategy.

Step-by-step explanation:

The gaming computer, along with the free videogames, is an example of a bundling sales strategy. Bundling is when a firm sells two or more products as one, offering consumers multiple products or services for a better price. In this case, the retail store is offering the computer and videogames as a bundled package.

For example, several cable companies allow customers to buy products like cable, internet, and a phone line through a special price available through bundling. By bundling the products together, they can provide customers with a more appealing price.

This bundling strategy is beneficial for consumers as they can acquire both the gaming computer and the videogames at a better overall price compared to purchasing them separately.

Answer 2

Answer: Augmented Product

Step-by-step explanation:

Augmented product is the product's non-physical section which persist add-ons on the product outside the extent. These products contain non-physical benefits which will might not ask for premium payment for extra value.

E.g.- buying washing machine that comes along with benefit of free delivery and warranty.

According to the question Andrea bought a computer set that contains three free video-games. Therefore, she got desktop along with non-physical benefit of free video-game. Thus, it is an augmented product.