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"When the size, purchasing power, and profiles of a market segment can be determined, it possesses the requirement of being ________."
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"When the size, purchasing power, and profiles of a market segment can be determined, it possesses the requirement of being ________."

User Ivan Debono
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Answer: Measurable.

Explanation: It is possible to measure a market segment and the difference in preference for a product by knowing the size, purchasing power and profile of a market segment.

User Inuyaki
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