Question

When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market.

Answer 1

reposition

Step-by-step explanation:

Brand repositioning takes place as you implement changes with what the brand connects with and desires from your consumers. You preserve the brand identity you have developed but with a few changes and adjustments while repositioning the brand.

Small items like incorporating a relatively unimportant visual style or big ones like re-imagining the branding can all come within the umbrella of brand repositioning.

Repositioning the brand is all about improving the way clients interpret your business. This can be done in various ways, such as changing your message, altering your character or altering your commodity. Rebranding requires a total change of your brand image, such as introducing a new logo or altering the company name.