Question

On the first day of class, we talked about the modern definition of public relations. Fill in the blank below. If you need a hint, visit the "about public relations" page on the Public Relations Society of America (PRSA) website. "Public relations is a strategic communication process that builds ___________ between organizations and their publics.

Answer 1

mutually beneficial relationships

Step-by-step explanation:

Public relations entails creation and maintenance of positive reputation, communication and relationship between an organization and the public.

The PRSA in the same vein, explains that public relations constitutes impacting healthy relationship with stakeholders spanning "numerous" platforms so as to hold the organization in good light amongst the public. In other words, public relations demands constant positive communication with public to foster continued growth of the organization.