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The process of assimilating mass-media advertisements with other promotional elements such as direct marketing, public relations, and sales promotion is known as__________________.
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The process of assimilating mass-media advertisements with other promotional elements such as direct marketing, public relations, and sales promotion is known as__________________.

User Naveen Web Solutions
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Answer: Integrated Marketing communication.

Step-by-step explanation:

Integrated marketing communication is a form of marketing strategy, where a business brand sends out several interconnected adverts and promotions, which all function to highlight the need for a consumer to purchase a certain product/service.

User Sanjeevjha
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