Answer:
The business plan should include an assessment of each of the following factors except customers rejecting loyalty programs or attempts to build loyalty.
Step-by-step explanation:
CRM means customer relation management and its purpose is to manage and increase customer by using better strategies moreover to interact with customers to solve and response their problems. In any business plan customer relation manager consider all factors like product must easily accessible, its reputation in market , its advertisement cost and its ease of use and reporting system except the customer rejection loyalty program.