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Marketing creates, communicates, and delivers value to the firm's chosen customers. This enables the firm to attract and keep customers. Attracting and keeping customers drive _____________ for the firm.
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Marketing creates, communicates, and delivers value to the firm's chosen customers. This enables the firm to attract and keep customers. Attracting and keeping customers drive _____________ for the firm.

User Stchang
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Answer: Profitability

Step-by-step explanation:

Marketing is aimed at exposing to the customers of a company, the values they would gain when they buy the products of the company.

If marketing of company is effective, it leads to more customers patronizing that company, with more sales brings an increase in the profit that the company makes.

User Jbcoe
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