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The underlying premise of the marketing mix is highly similar to the underlying premise of enlightened self-interests; that is, helping your own organization or self by concentrating on helping other organizations
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The underlying premise of the marketing mix is highly similar to the underlying premise of enlightened self-interests; that is, helping your own organization or self by concentrating on helping other organizations or individuals solve their own problems.

User Erik Noren
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1 vote

Answer:

True

Step-by-step explanation:

The goal of the marketing mix and enlightened self-interest is similar, and the underlying principals are centred on helping the organisation and sporting other organisations and individuals. The marketing mix is all about helping the firm and organisation to attract more customers. Enlightened self-interest is concerned with helping the company or organisation. So both terms are fairly similar considering their roles and objectives.

User Angee
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