Answer:Ethnocentrism
Explanation:Ethnocentrism is defined as how one regard their own culture as superio and uses that to misjudge and defines other people's culture.The standard of your own culture is used as the basis of measuring other people's culture and whatever doesn't align with your culture is regarded as abnormal and unnatural because a person believe what is normal and natural is only that which is found in their own culture.This lead to biases and in looking at other cultures as being inferior.