Answer:
customer insights
Step-by-step explanation:
Customer insight and market analysis is an understanding of human psychology patterns aimed at increasing the value of goods or services for the user, as well as increasing revenue for the financial advantage of those who provide the good or service.
In particular, Consumer Insights is indeed a area focused on evaluating research and analysis and serving as a link across divisions of Trends and Advertising within a business. The primary purpose is to recognize why the customer matters for the company and its fundamental mentalities, feelings, excitement, expectations, ambitions which drive and cause their words and actions.