Question

Which of the following statements is supported by research concerning classical conditioning and advertising appeals for well-known products?

A) It is easier to classically condition novel brands versus familiar brands.
B) It is easier to classically condition well-known brands versus novel brands.
C) Well-known brands are easier to convert into conditioned stimuli versus novel brands.
D) Attempts to use classical conditioning to sell products have been largely unsuccessful.

Answer 1

The correct answer is:

A) It is easier to classically condition novel brands versus familiar brands.

Step-by-step explanation:

Classical conditioning is a very common strategy used in marketing due to the fact that, it uses the capacity of human beings to associate certain product or service with an experience they have had previously.

As new brands will offer new experiences to the customer, it is possible for them to use this strategy with the purpose to become their product famous, because of the idea that it will be as good as something else they will show to the future buyers; and in this way awake a sensation of curiosity that lead them to give the opportunity to this new information and acquire it.