Question

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs.

She has formed a(n) ____ about Secret.

a. motive

b. consideration set

c. cognition

d. attitude

e. self-concept

Answer 1

Option (d) attitude

Step-by-step explanation:

In the terms of marketing and advertising attitude is defined as the emotions or the beliefs that a consumer develops towards a product or service which leads him to make a perception about the product or service.

This attitude towards the product or the services are difficult to change in a consumer.