Question

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive.In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

A. By presenting users with catalog options for a product.
B. By dynamically using negative keywords, based on a user’s website content.
C. By attracting users with creative assets.
D. By providing users with relevant information up-front.

Answer 1

The way ad extensions can assist companies like such as Silly Sayings in generating more qualified leads is:

D. By providing users with relevant information up-front.

Step-by-step explanation:

• Silly Saying wants to generate more qualified leads on the website as the demand of the company. So, they can use add extension to accomplish their goal by providing the relevant information up-front so that the potential customer don't get distracted and converts into the qualified lead.
• The add extension helps you to add information like contact number and you can add a link. This makes you add more interesting and motivates the customer to click to accomplish your goal.
• The other options like presenting user with catalog options for a product or by dynamically using negative keywords, based on user's website content or by attracting user with creative assets are the passive approaches which has cause them to generate unqualified leads.