Question

When Hakim asked Mary where she wanted to go for lunch, she said Chili's because she went there at least once a week and always liked it. Mary conducted an internal search for information.

a) true
b) false

Answer 1

Answer: True

Step-by-step explanation:

An internal search involves a consumer making purchase decision based on reflecting on previous experience they have with the service/product of a brand. An internal search, is a very strong influencer of consumer purchase behavior.

Mary recalled her personal experience with Chili's restaurant when making a decision on where to get her lunch.